{"id":100514,"date":"2017-11-15T00:00:00","date_gmt":"2017-11-14T13:00:00","guid":{"rendered":"https:\/\/problogger.com\/?p=100514"},"modified":"2017-11-14T19:04:08","modified_gmt":"2017-11-14T08:04:08","slug":"make-your-posts-more-readable","status":"publish","type":"post","link":"https:\/\/problogger.com\/make-your-posts-more-readable\/","title":{"rendered":"4 WordPress Formatting Tips to Make Your Posts More Readable"},"content":{"rendered":"<p><em><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-100578\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/More-Readable-blog-posts-Wordpress-Formatting.jpg?resize=1430%2C800&#038;ssl=1\" alt=\"More Readable blog posts WordPress Formatting\" width=\"1430\" height=\"800\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/More-Readable-blog-posts-Wordpress-Formatting.jpg?w=1430&amp;ssl=1 1430w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/More-Readable-blog-posts-Wordpress-Formatting.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/More-Readable-blog-posts-Wordpress-Formatting.jpg?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/More-Readable-blog-posts-Wordpress-Formatting.jpg?resize=1024%2C573&amp;ssl=1 1024w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/More-Readable-blog-posts-Wordpress-Formatting.jpg?resize=635%2C355&amp;ssl=1 635w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/More-Readable-blog-posts-Wordpress-Formatting.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/More-Readable-blog-posts-Wordpress-Formatting.jpg?resize=70%2C39&amp;ssl=1 70w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/em><\/p>\n<p><em>This post is by ProBlogger Writing Expert Ali Luke<\/em><\/p>\n<p>You\u2019ve finished your post, and you breathe a sigh of relief. After a quick edit you publish it to your blog, and wait for the comments, tweets, shares, or any sort of feedback.<\/p>\n<p>But once again, you get nothing. There may as well be no-one reading it.<\/p>\n<p>So what\u2019s the problem? It could be that your writing isn\u2019t as strong as it needs to be. But there\u2019s also a very good chance the problem isn\u2019t your writing.<\/p>\n<p><span style=\"font-weight: bold;\">It\u2019s your formatting.<\/span><\/p>\n<p>Over the years I\u2019ve reviewed dozens of different blog posts, and most of them were fairly well written. But some were really let down by poor post formatting: the post just didn\u2019t <span style=\"font-style: italic;\">look<\/span>\u00a0good.<\/p>\n<p>If you\u2019re not convinced that formatting matters, compare this screenshot&#8230;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/4515f460-c844-4bcc-94b6-d5befda92927_pasted20image200.png?ssl=1\" alt=\"4 Wordpress Formatting Tips to Make Your Posts More Readable\" data-recalc-dims=\"1\" \/><\/p>\n<p>&#8230; to this one.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/6a06dd9d-0f78-4820-8597-f923b2d6d9c9_pasted20image200.png?ssl=1\" alt=\"4 Wordpress Formatting Tips to Make Your Posts More Readable\" data-recalc-dims=\"1\" \/><\/p>\n<p>These are two versions of my post<a href=\"http:\/\/www.aliventures.com\/improve-writing-environment\/\">\u00a0<\/a><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.aliventures.com\/improve-writing-environment\/\">Six Simple Ways to Improve Your Writing Environment (and Get More Done)<\/a><\/span>. They both have <span style=\"font-style: italic;\">exactly<\/span>\u00a0<span style=\"font-style: italic;\">the same text. <\/span>But I know which one I\u2019d rather read.<\/p>\n<p>Your readers are busy. They\u2019re distracted. They want an easy, engaging read \u2013 not a daunting wall of text.<\/p>\n<p>So what\u2019s stopping you from getting the formatting right? Maybe one of these sounds like you:<\/p>\n<ul>\n<li>You haven\u2019t really thought about it before. You\u2019re a writer, not a designer, and it never occurred to you to bother with formatting.<\/li>\n<li>You\u2019ve got a vague idea that formatting matters, but you\u2019re not really sure how to go about doing it. What if you make your post look worse rather than better?<\/li>\n<li>You haven\u2019t figured out how to use the formatting features built into WordPress.<\/li>\n<\/ul>\n<p>I\u2019m going to take you through four key formatting features you can use straight away to make your posts more readable. And don&#8217;t worry.\u00a0I\u2019m definitely a words person and even I can manage these.<\/p>\n<p>I\u2019ll also be showing you how easy it is to format text using the WordPress editor. Even if you&#8217;re not using WordPress, most blogging platforms have similar features.<\/p>\n<p>(As you read this, you might want to have a draft post or old post ready for editing in a different tab so you can try out the different features.)<\/p>\n<h2><span style=\"font-weight: bold;\">#1: Short Paragraphs<\/span><\/h2>\n<p><span style=\"font-weight: bold;\">Plenty of white space helps make your post readable.<\/span>\u00a0White space is all the stuff around the words. If you have short paragraphs (or lists, which we\u2019ll come to later), you\u2019ll already have extra space where your words can breathe.<\/p>\n<p>Adding extra paragraphs is super easy. Just position the cursor wherever you want a new paragraph and hit Enter:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/23b51f48-3bb3-4e8b-9414-7487d31837b9_pasted20image200.png?ssl=1\" alt=\"4 Wordpress Formatting Tips to Make Your Posts More Readable\" data-recalc-dims=\"1\" \/><\/p>\n<p>There\u2019s no absolute rule on how long is too long for a paragraph. But if it goes over four or five lines, you may want to consider splitting it.<\/p>\n<p><span style=\"font-weight: bold;\">Tip:<\/span>\u00a0If you\u2019re used to more formal writing (perhaps academic or business writing), having short paragraphs may seem odd. If that\u2019s the case, you might want to read<a href=\"https:\/\/smartblogger.com\/how-to-write-a-paragraph\/\">\u00a0<\/a><span style=\"text-decoration: underline;\"><a href=\"https:\/\/smartblogger.com\/how-to-write-a-paragraph\/\">How to Write a Paragraph in 2017 (Yes, the Rules Have Changed)<\/a><\/span>.<\/p>\n<h2><span style=\"font-weight: bold;\">#2: Subheadings<\/span><\/h2>\n<p><span style=\"font-weight: bold;\">I like to think of subheadings as signposts that help orient readers within my post.<\/span>\u00a0Almost any post can be broken up into subsections, and each one should have a clear (and hopefully enticing) subheading.<\/p>\n<p>While it helps readers who are skimming for information, it\u2019s also useful for readers who are reading your entire post. Subheadings prevent them from feeling lost or confused along the way.<\/p>\n<p>I like to use Title Case (capitalizing all major words) for my subheadings, but you might prefer to capitalize only the first word of the subheading. Just make sure you\u2019re consistent.<\/p>\n<p>To create a subheading in WordPress:<\/p>\n<ol>\n<li>Type your subheading on its own line wherever you want it in your post.<\/li>\n<li>Click on the subheading and select \u201cHeader 2\u201d from the \u201cParagraph\u201d dropdown.<\/li>\n<\/ol>\n<p><span style=\"font-weight: bold;\">Before:<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/f7da1525-2e63-4004-abb1-ce340ec1d8bb_pasted20image200.png?ssl=1\" alt=\"4 Wordpress Formatting Tips to Make Your Posts More Readable\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: bold;\">After:<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/3dbb389f-0368-4a81-ab8b-ac8102311ff9_pasted20image200.png?ssl=1\" alt=\"4 Wordpress Formatting Tips to Make Your Posts More Readable\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: bold;\">Tip:<\/span>\u00a0When you\u2019re planning your post, think about the subsections and potential subheadings you want to use. This will help you create a good structure right from the start.<\/p>\n<h2><span style=\"font-weight: bold;\">#3: Bold Text<\/span><\/h2>\n<p><span style=\"font-weight: bold;\">Bold text is a great way to call attention to a key point or important sentence.<\/span>\u00a0But it\u2019s easy to overuse, and I suggest bolding only one or two sentences per subsection (depending how long your subsections are).<\/p>\n<p>Some bloggers use coloured text instead of bold text. This <span style=\"font-style: italic;\">can<\/span>\u00a0work if it fits with your branding, but it can also look a bit amateurish and distracting.<\/p>\n<p>To create bold text in WordPress:<\/p>\n<ol>\n<li>Highlight the sentence you want to bold.<\/li>\n<li>Click on the \u201cB\u201d in the WordPress editor.<\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/ccc23d71-1cf9-4f1e-9307-984dc93349ed_pasted20image200.png?ssl=1\" alt=\"4 Wordpress Formatting Tips to Make Your Posts More Readable\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: bold;\">Tip:<\/span>\u00a0Try to avoid bolding only one or two words \u2013 it can make your text look choppy. I also tend to bold only the first sentence of a paragraph. Having a bold sentence in the middle or at the end of a paragraph can also look a bit odd.<\/p>\n<h2><span style=\"font-weight: bold;\">#4: Lists, and Using Bullet Points<\/span><\/h2>\n<p>Sometimes it\u2019s easiest to write a list as a regular sentence. For instance, I might write:<\/p>\n<p><span style=\"font-style: italic;\">In this post, we\u2019ll take a look at paragraphs, subheadings, bold text, and lists.<\/span><\/p>\n<p><span style=\"font-weight: bold;\">But if each item on your list is more than a word or two, it will be easier for readers to take in if you lay them out using bullet points.<\/span><\/p>\n<p><span style=\"font-style: italic;\">In this post, we\u2019ll take a look at:<\/span><\/p>\n<ul>\n<li><span style=\"font-style: italic;\">Paragraphs \u2013 keeping them short<\/span><\/li>\n<li><span style=\"font-style: italic;\">Subheadings \u2013 helping your reader navigate your post<\/span><\/li>\n<li><span style=\"font-style: italic;\">Bold text \u2013 pulling out key points<\/span><\/li>\n<li><span style=\"font-style: italic;\">Lists \u2013 using bullet points<\/span><\/li>\n<\/ul>\n<p>To create a list in WordPress:<\/p>\n<ol>\n<li>Set out your text as a list, with each item on a different line:<\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/7b087b2f-b0d0-4609-afe6-77a8c166f887_pasted20image200.png?ssl=1\" alt=\"4 Wordpress Formatting Tips to Make Your Posts More Readable\" data-recalc-dims=\"1\" \/><\/p>\n<ol start=\"2\">\n<li>Highlight the entire list and click the \u201cUnordered List\u201d icon, which looks like this:<\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/11\/743c9a3d-0784-47b4-a8b8-8beb3fb91f30_pasted20image200.png?ssl=1\" alt=\"4 Wordpress Formatting Tips to Make Your Posts More Readable\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: bold;\">Tip:<\/span>\u00a0This method creates an unordered list with bullet points. If you want to number each item on your list, use the \u201cOrdered List\u201d icon (next to the \u201cUnordered List\u201d icon). A numbered list will automatically renumber your items as you add new ones \u2013 even if you add them to the middle of your list.<\/p>\n<p>I\u2019m sure you\u2019ve already seen these formatting features in use, and have tried using some of them yourself. Hopefully you\u2019ll feel a lot more confident about using them now to make your posts more readable.<\/p>\n<p>Here\u2019s a mini-challenge for you: look back at your three most recent posts, or perhaps your three most popular ones. Try using at least two of my suggestions to improve the formatting, and let us know how you got on.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post is by ProBlogger Writing Expert Ali Luke You\u2019ve finished your post, and you breathe a sigh of relief. After a quick edit you publish it to your blog, and wait for the comments, tweets, shares, or any sort of feedback. But once again, you get nothing. There may<a class=\"more-link\" href=\"https:\/\/problogger.com\/make-your-posts-more-readable\/\"> &#8230;more<\/a><\/p>\n","protected":false},"author":173,"featured_media":100578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[779],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Wordpress Formatting Tips to Make Your Posts More Readable<\/title>\n<meta name=\"description\" content=\"You may have written a great post. But if it too hard to read, people won&#039;t bother trying. 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