{"id":30049,"date":"2014-06-17T03:39:20","date_gmt":"2014-06-16T16:39:20","guid":{"rendered":"https:\/\/problogger.com\/?p=30049"},"modified":"2014-06-17T18:08:41","modified_gmt":"2014-06-17T07:08:41","slug":"9-world-class-bloggers-share-their-1-email-list-building-tip","status":"publish","type":"post","link":"https:\/\/problogger.com\/9-world-class-bloggers-share-their-1-email-list-building-tip\/","title":{"rendered":"9 World-class Bloggers Share Their #1 Email List Building Tip"},"content":{"rendered":"<p><i>This is a guest post from Nate Desmond of <\/i><a href=\"http:\/\/sumome.com\/\"><i>SumoMe<\/i><\/a><i>, plus half a dozen contributors you\u2019ll encounter throughout the article.<\/i><\/p>\n<p><b>Too many blogs are plagued by hit-and-run visitors. <\/b>\u00a0These are people who come, read your article, and then melt back into the ether of the internet.<\/p>\n<p>As much as we love to see spikes in our website visitor analytics, post views are actually useless. \u00a0Unless those visitors do something &#8211; buy your course, follow you on Twitter, join your email list &#8211; even a large traffic spike will leave you back in the same place a few days later.<\/p>\n<p><b>So how can you transform one-time visitors into lifelong readers?<\/b><\/p>\n<p>Simple: convince them to join your email list.<\/p>\n<p>Next time you publish a new post, you won\u2019t start over from zero &#8211; your new email subscribers will be glad to read your latest writing. Think of it as a great vicious cycle. More emails = more traffic = more sharing = more emails.<\/p>\n<p>But how do you build your email list?<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1sean_dsouza.jpg?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-30323 size-full\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1sean_dsouza.jpg?resize=128%2C128&#038;ssl=1\" alt=\"1sean_dsouza\" width=\"128\" height=\"128\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1sean_dsouza.jpg?w=128&amp;ssl=1 128w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1sean_dsouza.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1sean_dsouza.jpg?resize=70%2C70&amp;ssl=1 70w\" sizes=\"(max-width: 128px) 100vw, 128px\" data-recalc-dims=\"1\" \/><\/a>I wondered the same thing, so I asked major bloggers for their advice. \u00a0Here\u2019s what they said:<\/p>\n<h3>#1. Partner with other bloggers<\/h3>\n<p><i>\u201cStrategic alliances help grow the email list. The clients already know and trust the partner and hence the trust is transferred to us as\u00a0well.\u201d<\/i><\/p>\n<p style=\"text-align: right;\">&#8211; Sean Dsouza writes at\u00a0<a href=\"http:\/\/www.psychotactics.com\/\">Psychotactics<\/a><\/p>\n<p>Partnerships with other bloggers can help both blogs reach new audiences and build their reach. \u00a0When selecting potential alliances, look for two factors:<\/p>\n<p>1. Size: While bigger blogs offer bigger rewards, they also are less likely to be interested.<\/p>\n<p>2. Audience: The more similar your audiences are, the more benefit both blogs will see.<\/p>\n<p>Keeping these criteria in mind, build a list of 10-20 blogs you\u2019d potentially like to partner with.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1problogger.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30324\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1problogger.png?resize=600%2C204&#038;ssl=1\" alt=\"1problogger\" width=\"600\" height=\"204\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1problogger.png?w=841&amp;ssl=1 841w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1problogger.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1problogger.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1problogger.png?resize=675%2C230&amp;ssl=1 675w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1problogger.png?resize=150%2C51&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/1problogger.png?resize=70%2C24&amp;ssl=1 70w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><b>Here\u2019s an example guest post on ProBlogger<\/b><\/p>\n<p>Once you\u2019ve selected a these potentials, decide what type of content you\u2019d like to use:<\/p>\n<ul>\n<li>Webinar<\/li>\n<li>Guest post<\/li>\n<li>Ebook<\/li>\n<li>Podcast<\/li>\n<li>Email<\/li>\n<li>Physical events<\/li>\n<\/ul>\n<p>Armed with these ideas, you\u2019re ready to reach out to the bloggers you brainstormed earlier. \u00a0Particularly when you\u2019re new and don\u2019t know people, this step will often be discouraging as probably only one in 10 bloggers will express any interest.<\/p>\n<p>Instead of becoming frustrated, expect initial failure, and use the results to steadily improve your emails. \u00a0As you start gaining momentum after your first partnership, landing the second and third will be easier.<\/p>\n<h3>#2. Prominently ask people to subscribe &#8211; then provide amazing value<a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2neville_medhora.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-30325\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2neville_medhora.png?resize=150%2C202&#038;ssl=1\" alt=\"2neville_medhora\" width=\"150\" height=\"202\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2neville_medhora.png?w=223&amp;ssl=1 223w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2neville_medhora.png?resize=74%2C100&amp;ssl=1 74w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2neville_medhora.png?resize=52%2C70&amp;ssl=1 52w\" sizes=\"(max-width: 150px) 100vw, 150px\" data-recalc-dims=\"1\" \/><\/a><\/h3>\n<p><i>\u201cA big-ass banner across the top of my blog helped a lot. \u00a0I also used <\/i><a href=\"http:\/\/www.crazyegg.com\/\"><i>CrazyEgg.com<\/i><\/a><i> to make sure people were clicking on it. \u00a0I went through a couple of revisions based on the CrazyEgg stats.<\/i><\/p>\n<p><i>At first I was afraid of asking for people&#8217;s emails because I thought it would annoy them. \u00a0Then I realized getting my posts via email were people&#8217;s favorite way of hearing from me!<\/i><\/p>\n<p><i>Once someone joins my email list, I use <\/i><a href=\"https:\/\/www.aweber.com\/\"><i>Aweber<\/i><\/a><i> to automatically send a series of epically valuable emails over the next couple of weeks. \u00a0This helps transform a new subscriber into a hardcore, engaged fan.\u201d<\/i><\/p>\n<p style=\"text-align: right;\">&#8211; Neville Medhora writes at <a href=\"http:\/\/www.nevblog.com\/\">Neville\u2019s Financial Blog<\/a><\/p>\n<p>Rather than just sticking a form randomly on your site and hoping for the best, take the time to test the best placement, wording, and coloring like Neville did.<\/p>\n<p>You should test many elements of your form:<\/p>\n<ul>\n<li>Headline<\/li>\n<li>Button text<\/li>\n<li>Forms required (name and email or just email?)<\/li>\n<li>Color<\/li>\n<li>Incentive<\/li>\n<\/ul>\n<p>The signup incentive is a particularly potent piece of your form. \u00a0Here are some ideas to consider:<\/p>\n<ul>\n<li>Ebooks<\/li>\n<li>Recordings<\/li>\n<li>Cheatsheets<\/li>\n<li>Videos<\/li>\n<li>Email series<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2nevilles_email_list.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30326\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2nevilles_email_list.png?resize=600%2C255&#038;ssl=1\" alt=\"2nevilles_email_list\" width=\"600\" height=\"255\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2nevilles_email_list.png?w=859&amp;ssl=1 859w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2nevilles_email_list.png?resize=300%2C127&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2nevilles_email_list.png?resize=768%2C326&amp;ssl=1 768w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2nevilles_email_list.png?resize=675%2C287&amp;ssl=1 675w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2nevilles_email_list.png?resize=150%2C64&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/2nevilles_email_list.png?resize=70%2C30&amp;ssl=1 70w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><b>One of the incentives Neville uses to build his email list<\/b><\/p>\n<p>Optimizing form locations and incentives will help you get many times more email subscribers than you do right now. \u00a0Just remember, getting email signups is only the very beginning of a strong reader relationship.<\/p>\n<p>This reader trusts you enough to share their email address &#8211; now it\u2019s your turn to prove you\u2019re worthy of it. \u00a0Work to consistently overdeliver on expectations, and you\u2019ll soon have a thriving email following!<\/p>\n<h3>#3. Use a non-annoying popover<\/h3>\n<p><i>\u201cWhen I first started my latest blog, I just slapped a basic subscription form somewhere on my sidebar. \u00a0Barely anyone noticed it, and even fewer subscribed.<img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-30327\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3nate_desmond.png?resize=150%2C150&#038;ssl=1\" alt=\"3nate_desmond\" width=\"150\" height=\"150\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3nate_desmond.png?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3nate_desmond.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3nate_desmond.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3nate_desmond.png?resize=355%2C355&amp;ssl=1 355w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3nate_desmond.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3nate_desmond.png?resize=70%2C70&amp;ssl=1 70w\" sizes=\"(max-width: 150px) 100vw, 150px\" data-recalc-dims=\"1\" \/><\/i><\/p>\n<p><i>Then I tried <\/i><a href=\"http:\/\/sumome.com\/\"><i>SumoMe&#8217;s List Builder plugin<\/i><\/a><i>. \u00a0Literally overnight, I saw a 10x increase in subscriber conversion, and my list has continued growing steadily ever since.<br \/>\n<\/i><\/p>\n<p><i>I actually liked it so much that I now work for the company!\u201d<\/i><\/p>\n<p style=\"text-align: right;\">&#8211; Nate Desmond writes at <a href=\"http:\/\/www.natedesmond.com\/\">NateDesmond.com<\/a> and <a href=\"http:\/\/sumome.com\/\">SumoMe<\/a><\/p>\n<p>Building an email list is one of the fastest ways to compound your blog\u2019s growth, so you\u2019ll want to start optimizing your email forms as soon as you get the first trickle of traffic.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3sumome_popover.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30328\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3sumome_popover.png?resize=600%2C206&#038;ssl=1\" alt=\"3sumome_popover\" width=\"600\" height=\"206\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3sumome_popover.png?w=814&amp;ssl=1 814w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3sumome_popover.png?resize=300%2C103&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3sumome_popover.png?resize=768%2C264&amp;ssl=1 768w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3sumome_popover.png?resize=675%2C232&amp;ssl=1 675w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3sumome_popover.png?resize=150%2C52&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/3sumome_popover.png?resize=70%2C24&amp;ssl=1 70w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><b>This is the email popover I use on my blog<\/b><\/p>\n<p>For me, <a href=\"http:\/\/sumome.com\/\">SumoMe popovers<\/a> have been the most successful effort thus far. \u00a0They\u2019re pretty simple to setup (took me less than 5 minutes), but you should watch for a couple things:<\/p>\n<ol>\n<li>Timing &#8211; Mine loads after about 1 second, but you should experiment to see what works best for your website.<\/li>\n<li>Color &#8211; Make sure your form is colored similarly to your website &#8211; context matters.<\/li>\n<li>Wording &#8211; This is critical. \u00a0Brainstorm 25 ideas for headlines and test the three best.<\/li>\n<\/ol>\n<p>Forms in your sidebar, footer, or even header can be out of your reader\u2019s line-of-sight, so non-annoying popovers can be a highly effective way to get your reader\u2019s attention.<\/p>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-30330\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/4sean_work.png?resize=150%2C150&#038;ssl=1\" alt=\"4sean_work\" width=\"150\" height=\"150\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/4sean_work.png?w=150&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/4sean_work.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/4sean_work.png?resize=70%2C70&amp;ssl=1 70w\" sizes=\"(max-width: 150px) 100vw, 150px\" data-recalc-dims=\"1\" \/>#4. Produce exceptional content<\/h3>\n<p><i>\u201cProducing exceptional content that our readers can use to improve their craft.\u201d<\/i><\/p>\n<p style=\"text-align: right;\">&#8211; Sean Work writes at <a href=\"http:\/\/blog.kissmetrics.com\/\">KISSmetrics<\/a><\/p>\n<p>Ultimately, the success of your blog relies on the quality of your writing. \u00a0A strong email list can help speed your growth, but everything ultimately relies on your posts and emails providing stunning content that solves real problems for your readers.<\/p>\n<p>Quality content attracts potential readers to your website and inspires current subscribers to stick around and engage.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/4infographic.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30329 size-full\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/4infographic.png?resize=652%2C434&#038;ssl=1\" alt=\"4infographic\" width=\"652\" height=\"434\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/4infographic.png?w=652&amp;ssl=1 652w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/4infographic.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/4infographic.png?resize=533%2C355&amp;ssl=1 533w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/4infographic.png?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/4infographic.png?resize=70%2C47&amp;ssl=1 70w\" sizes=\"(max-width: 652px) 100vw, 652px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><b>This is part of an infographic KISSmetrics uses to engage<\/b><\/p>\n<p>Here are a few things you can do to make your writing amazing:<\/p>\n<ul>\n<li><a href=\"http:\/\/blog.kissmetrics.com\/persuasive-web-content\/\">Make it easy to scan<\/a><\/li>\n<li><a href=\"http:\/\/writtent.com\/blog\/20-killer-web-copywriting-tips\/\">Write powerful headlines<\/a><\/li>\n<li><a href=\"http:\/\/blog.kissmetrics.com\/ingredients-of-great-content\/\">Add new articles regularly<\/a><\/li>\n<li><a href=\"http:\/\/okdork.com\/2014\/04\/21\/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us\/\">Write at least 2000 words<\/a><\/li>\n<\/ul>\n<p>Write articles that you would want to read and share with your friends, and you\u2019ll probably be off to a strong start.<\/p>\n<h3>#5. Use Post-Specific Bonus Content<\/h3>\n<p><i>\u201cGiveaway a bonus within your content that requires the readers email address.<\/i><\/p>\n<p><i>Think of it like Facebook advertising.<\/i><\/p>\n<p><i>My click-through-rate (ctr) on the newsfeed ads is 2.5% while my sidebar Facebook ads on a great day do .5% ctr.<\/i><\/p>\n<p><i>That&#8217;s a <\/i><b><i>500% increase in clicks<\/i><\/b><i>.<\/i><\/p>\n<p><i><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-30332\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5noah_kagan.png?resize=150%2C225&#038;ssl=1\" alt=\"5noah_kagan\" width=\"150\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5noah_kagan.png?w=240&amp;ssl=1 240w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5noah_kagan.png?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5noah_kagan.png?resize=237%2C355&amp;ssl=1 237w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5noah_kagan.png?resize=67%2C100&amp;ssl=1 67w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5noah_kagan.png?resize=47%2C70&amp;ssl=1 47w\" sizes=\"(max-width: 150px) 100vw, 150px\" data-recalc-dims=\"1\" \/>People are engaged in the middle of the site, NOT on the fringes.<\/i><\/p>\n<p><i>Think of this with email collection within your blog.<\/i><\/p>\n<p><i>Make a benefit and give the reader a link \/ button to get a cheat-sheet or bonus document related to the content the person is reading.<\/i><\/p>\n<p><i>Then ask them for an email to get that content.<\/i><\/p>\n<p><i>If you are really lazy just do it for the top 3 posts you get traffic on.<\/i><\/p>\n<p><i>I have seen this nearly increase my daily email growth by 30%!\u201d<\/i><\/p>\n<p style=\"text-align: right;\">&#8211; Noah Kagan runs <a href=\"http:\/\/sumome.com\/\">SumoMe<\/a> and writes at <a href=\"http:\/\/okdork.com\/\">Okdork<\/a><\/p>\n<p>Advertising platforms like Facebook are working tirelessly to try to better understand visitor intent. \u00a0The more they can tailor advertisements to what a person actually wants; the more customers they will see.<\/p>\n<p>You have a major advantage over advertisers though &#8211; since your visitor is reading a specific post, you already know that they have at least some interest in the post\u2019s topic.<\/p>\n<p>Based on this knowledge, you can create a targeted call-to-action offering exclusive content that builds on your post.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5email_incentive.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30331\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5email_incentive.png?resize=600%2C256&#038;ssl=1\" alt=\"5email_incentive\" width=\"600\" height=\"256\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5email_incentive.png?w=864&amp;ssl=1 864w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5email_incentive.png?resize=300%2C128&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5email_incentive.png?resize=768%2C328&amp;ssl=1 768w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5email_incentive.png?resize=675%2C288&amp;ssl=1 675w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5email_incentive.png?resize=150%2C64&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/5email_incentive.png?resize=70%2C30&amp;ssl=1 70w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><b>This email bonus is from one of Noah\u2019s recent posts<\/b><\/p>\n<p>So what exactly can you offer?<\/p>\n<ul>\n<li>Google spreadsheets with exact formulas<\/li>\n<li>PDF \u201ccheatsheets\u201d with a quick review of your post<\/li>\n<li>Video materials adding on to your post<\/li>\n<li>Exact emails and scripts you\u2019ve used in your case studies<\/li>\n<li>Ebooks closely related to the post topic<\/li>\n<li>\u201cInside tips\u201d like the list of top giveaway sites in the above example<\/li>\n<\/ul>\n<p>Whatever you choose, giveaway incredible value and you\u2019ll not only get email subscribers &#8211; you\u2019ll get lifelong readers!<\/p>\n<h3>#6. Use multiple signup forms<\/h3>\n<p><i>\u201cThe number one strategy that helped me grow my list was placing multiple sign up forms on high traffic pages on my site and offering a high value giveaway in return.<\/i><\/p>\n<p><i>Today I have forms in my popup, in my sidebar, at the bottom of every post and on a slide in.\u201d<img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-30334\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/6steve_chou.png?resize=80%2C80&#038;ssl=1\" alt=\"6steve_chou\" width=\"80\" height=\"80\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/6steve_chou.png?w=80&amp;ssl=1 80w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/6steve_chou.png?resize=70%2C70&amp;ssl=1 70w\" sizes=\"(max-width: 80px) 100vw, 80px\" data-recalc-dims=\"1\" \/><\/i><\/p>\n<p style=\"text-align: right;\">&#8211; Steve Chou writes at <a href=\"http:\/\/mywifequitherjob.com\/\">MyWifeQuitHerJob.com<\/a><\/p>\n<p>Different readers will be ready to subscribe at different times. \u00a0If you have a subscription form ready when they want to subscribe, your email list will grow quickly.<\/p>\n<p>You should test email signup forms in all these locations:<\/p>\n<ul>\n<li>Popover (<a href=\"http:\/\/sumome.com\/\">plugin<\/a>)<\/li>\n<li>Homepage (<a href=\"http:\/\/okdork.com\/2013\/11\/13\/wordpress-plugin-doubled-conversions\/\">plugin<\/a>)<\/li>\n<li>Header (<a href=\"https:\/\/www.hellobar.com\/\">plugin<\/a>)<\/li>\n<li>Sidebar (<a href=\"https:\/\/wordpress.org\/plugins\/mailchimp\/\">plugin<\/a>)<\/li>\n<li>Slide-in (<a href=\"http:\/\/optinmonster.com\/\">plugin<\/a>)<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/6sidebar_form.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30333\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/6sidebar_form.png?resize=600%2C230&#038;ssl=1\" alt=\"6sidebar_form\" width=\"600\" height=\"230\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><b>Steve\u2019s got a great sidebar form on his site<\/b><\/p>\n<p>Over time, you\u2019ll probably find two or three forms are dramatically more effective than the others. \u00a0At that point, you can remove the low performers and focus on optimizing the forms that do work to make them even better.<\/p>\n<p>This is a principle that actually applies in all areas of blog growth &#8211; cut the strategies that don\u2019t work and double-down on the areas that are showing results.<\/p>\n<h3>#7. Provide deep research that solves problems<\/h3>\n<p><i>\u201cThere has to be a steady stream of high quality content that actually solves the visitor\u2019s problem.<\/i><\/p>\n<p><i>There\u2019s a lot of research that goes into the articles we publish, because too many of the marketing articles out there skate by passing opinion off as fact without any kind of qualification. The problem with that is that it creates a culture of \u201cmarketers\u201d who blindly follow opinion without being willing to test that on their own.<\/i><\/p>\n<p><i>By including the deep research, and really digging to find those \u201caha\u201d moment, we try to create a \u201ccan\u2019t miss\u201d experience.<img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-30336\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/7tommy_walker.png?resize=128%2C128&#038;ssl=1\" alt=\"7tommy_walker\" width=\"128\" height=\"128\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/7tommy_walker.png?w=128&amp;ssl=1 128w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/7tommy_walker.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/7tommy_walker.png?resize=70%2C70&amp;ssl=1 70w\" sizes=\"(max-width: 128px) 100vw, 128px\" data-recalc-dims=\"1\" \/><\/i><\/p>\n<p><i>The feeling is that if you don\u2019t sign up for email, you might miss something valuable that increases your revenue. Nobody wants to miss out on revenue, especially if learning how to get more of it will be sent to your inbox for free.\u201d<\/i><\/p>\n<p style=\"text-align: right;\">&#8211; Tommy Walker is the editor of <a href=\"http:\/\/conversionxl.com\/\">ConversionXL<\/a><\/p>\n<p>Most blogs today fall into one of two main categories: \u201cchurn and burn\u201d websites that just publish frequent, basic posts and long-form websites that publish detailed, researched posts. \u00a0Both types of content can build popular blogs, but in today\u2019s competitive blogosphere you\u2019ll generally go farther and faster with long-form content.<\/p>\n<p>How can you do this?<\/p>\n<p>It\u2019s actually not nearly as complicated as you might think.<\/p>\n<p>First, litter your posts with fun, memorable stories. \u00a0Some authors actually go so far as keeping a \u201ccommonplace book\u201d filled with stories waiting to be used. \u00a0Others simply write from memory. \u00a0Either way, adding examples and stories to your posts will make them easier to read and more helpful.<\/p>\n<p>Second, use lots of statistics in your posts (and also in your headlines!). \u00a0Lots of posts can tell you that colorful images are more popular on Pinterest, but that\u2019s not nearly as useful as knowing that <a href=\"http:\/\/www.quicksprout.com\/2014\/01\/17\/how-to-increase-your-pinterest-engagement-by-275\/\">colorful images get 300% more shares<\/a>.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/7case_studies.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30335\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/7case_studies.png?resize=600%2C256&#038;ssl=1\" alt=\"7case_studies\" width=\"600\" height=\"256\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/7case_studies.png?w=727&amp;ssl=1 727w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/7case_studies.png?resize=300%2C128&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/7case_studies.png?resize=675%2C288&amp;ssl=1 675w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/7case_studies.png?resize=150%2C64&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/7case_studies.png?resize=70%2C30&amp;ssl=1 70w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><b>One of many specific case studies shared on ConversionXL<\/b><\/p>\n<p>As you write your blog posts and emails, look for opportunities to share unique, actionable information that will make your readers think \u201cah ha!\u201d&#8230; and hopefully subscribe to your email list.<\/p>\n<h3>#8. Place a giant lead magnet on your blog homepage<\/h3>\n<p><i>\u201cFor the last six months or so we\u2019ve been displaying a \u201clead magnet\u201d on our blog homepage that offers four ecommerce case studies that <a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/8mark_macdonald.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-30338\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/8mark_macdonald.png?resize=128%2C128&#038;ssl=1\" alt=\"8mark_macdonald\" width=\"128\" height=\"128\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/8mark_macdonald.png?w=128&amp;ssl=1 128w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/8mark_macdonald.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/8mark_macdonald.png?resize=70%2C70&amp;ssl=1 70w\" sizes=\"(max-width: 128px) 100vw, 128px\" data-recalc-dims=\"1\" \/><\/a>drip out via autoresponder. After subscribers get the content they\u2019re added to our main blog list.<\/i><\/p>\n<p><i>Note: we aren\u2019t currently using this on the blog as we plan to deploy it somewhere else soon.\u201d<\/i><\/p>\n<p style=\"text-align: right;\">&#8211; Mark Macdonald writes at <a href=\"http:\/\/www.shopify.com\/blog\">Shopify<\/a><\/p>\n<p>What\u2019s the most visited page on your website?<\/p>\n<p>You guessed it\u2026 your homepage!<\/p>\n<p>Unfortunately, your default homepage is also probably the least engaging page on your entire website. \u00a0You\u2019ve probably got a random array of your most recent posts, maybe a few images, and some sort of a sidebar.<\/p>\n<p>Adding a major email form with a high-value incentive can help you transform confused visitors into engaged readers.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/8homepage_subscription.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30337\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/8homepage_subscription.png?resize=600%2C403&#038;ssl=1\" alt=\"8homepage_subscription\" width=\"600\" height=\"403\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><b>Shopify\u2019s homepage subscription box<\/b><\/p>\n<p>By filling most of the above-the-fold space on the blog homepage, this email box is almost as effective as a popover at drawing attention. \u00a0The images and growth graph both make the form visually engaging, and who wouldn\u2019t want to get 4 free case studies?<\/p>\n<p>Unless you have a coding background, this could seem difficult to build. \u00a0Never fear! You can simply use <a href=\"http:\/\/okdork.com\/2013\/11\/13\/wordpress-plugin-doubled-conversions\/\">this plugin<\/a> to make something very similar on your own website.<\/p>\n<h3>#9. Persistently continue writing &#8211; growth compounds<a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/9penelope_trunk.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-30339\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/9penelope_trunk.png?resize=112%2C118&#038;ssl=1\" alt=\"9penelope_trunk\" width=\"112\" height=\"118\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/9penelope_trunk.png?w=112&amp;ssl=1 112w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/9penelope_trunk.png?resize=95%2C100&amp;ssl=1 95w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/9penelope_trunk.png?resize=66%2C70&amp;ssl=1 66w\" sizes=\"(max-width: 112px) 100vw, 112px\" data-recalc-dims=\"1\" \/><\/a><\/h3>\n<p><i>\u201cThe number one thing that helped me grow my email list was persistence. I have been writing a blog for ten years, and working really hard and teaching myself to write posts that people love. When you write good content, the email list is easy.\u201d<\/i><\/p>\n<p style=\"text-align: right;\">&#8211; Penelope Trunk writes at <a href=\"http:\/\/penelopetrunk.com\/\">PenelopeTrunk.com<\/a> and <a href=\"http:\/\/www.quistic.com\/\">Quistic<\/a><\/p>\n<p>Here\u2019s the fun thing about growing your blog: moving from 3,000 to 4,000 subscribers will be just about as hard as getting your first 100 subscribers. \u00a0Growth compounds.<\/p>\n<p>One of the most important keys to blogging is actually quite simple: keep writing and keep improving.<\/p>\n<p>I always love Babe Ruth\u2019s quote: \u201cIt\u2019s hard to beat a person who never gives up.\u201d<\/p>\n<p>Generally, growth will be very slow for the first month or two; then it will start to accelerate for the next few months, and you\u2019ll start to feel like you\u2019re on fire after about seven months.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/9publish_button.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-30340\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/9publish_button.png?resize=343%2C279&#038;ssl=1\" alt=\"9publish_button\" width=\"343\" height=\"279\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/9publish_button.png?w=343&amp;ssl=1 343w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/9publish_button.png?resize=300%2C244&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/9publish_button.png?resize=123%2C100&amp;ssl=1 123w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2014\/05\/9publish_button.png?resize=70%2C57&amp;ssl=1 70w\" sizes=\"(max-width: 343px) 100vw, 343px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><b>Practice clicking this button frequently<\/b><\/p>\n<p>Unfortunately, the vast majority of writers quit before they reach the tipping point. \u00a0If you just keep steadily writing, your email list will grow faster and faster.<\/p>\n<p><b>What single thing has been most effective in building your email list?<\/b><\/p>\n<p><i>Nate Desmond works at <\/i><a href=\"http:\/\/sumome.com\/\"><i>SumoMe<\/i><\/a><i> helping fellow bloggers build their email lists, increase social shares, and build thriving blog communities though a suite of growth tools.<\/i><\/p>\n<p><i>\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a guest post from Nate Desmond of SumoMe, plus half a dozen contributors you\u2019ll encounter throughout the article. Too many blogs are plagued by hit-and-run visitors. \u00a0These are people who come, read your article, and then melt back into the ether of the internet. As much as we<a class=\"more-link\" href=\"https:\/\/problogger.com\/9-world-class-bloggers-share-their-1-email-list-building-tip\/\"> &#8230;more<\/a><\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 World-class Bloggers Share Their #1 Email List Building Tip<\/title>\n<meta name=\"description\" content=\"This is a guest post from Nate Desmond of SumoMe, plus half a dozen contributors you\u2019ll encounter throughout the article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/problogger.com\/9-world-class-bloggers-share-their-1-email-list-building-tip\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 World-class Bloggers Share Their #1 Email List Building Tip\" \/>\n<meta property=\"og:description\" content=\"This is a guest post from Nate Desmond of SumoMe, plus half a dozen contributors you\u2019ll encounter throughout the article. 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