{"id":30835,"date":"2014-08-27T03:57:24","date_gmt":"2014-08-26T16:57:24","guid":{"rendered":"https:\/\/problogger.com\/?p=30835"},"modified":"2016-01-19T18:54:29","modified_gmt":"2016-01-19T07:54:29","slug":"how-to-create-massive-value-content-blow-your-readers-minds","status":"publish","type":"post","link":"https:\/\/problogger.com\/how-to-create-massive-value-content-blow-your-readers-minds\/","title":{"rendered":"How to Create Massive Value Content & Blow Your Readers\u2019 Minds"},"content":{"rendered":"

\"HOW<\/a><\/em><\/span><\/p>\n

This is a guest contribution from\u00a0Pooja Lohana<\/a>.<\/em><\/p>\n

Let\u2019s face it. Your readers are selfish.<\/p>\n

The moment they land on your blog, they look for \u201cwhat\u2019s in it for me?\u201d.<\/p>\n

And that\u2019s not such a bad thing after all.<\/p>\n

Knowledge is power. Once you know what they are looking for, you can serve it to them.<\/p>\n

At the time of writing this, there are 152,000,000 blogs on the Net. That means every half<\/a> a second, a new blog is created somewhere in the world.<\/p>\n

It\u2019s getting harder and harder to be found in the blogosphere and this is not changing in the future.<\/p>\n

If you\u2019re passionate about your topic, perhaps you won\u2019t mind blogging without traffic. But eventually, you will end it all in frustration.<\/p>\n

You want people to share your message and to have great conversations with.<\/p>\n

You want to stand for something<\/em>.<\/p>\n

The only way out is to stand out by writing unforgettable content or as I like to call Massive Value Content.<\/strong><\/p>\n

What is Massive Value Content?<\/strong><\/h2>\n

Jon Morrow calls it an \u201cepic\u201d post and prefers writing one epic post week rather than writing one mediocre post every day<\/em>.<\/p>\n

It solves you readers\u2019 specific, burning problem.<\/p>\n

You become a mind-reader. They relate with your post, thank you and leave tons of comments.<\/p>\n

Here are some examples:<\/p>\n

    \n
  1. 39 Great Ideas to Beat the Dreaded Writer\u2019s Block<\/em><\/li>\n
  2. 102 Quick Recipes to Prepare Your Meals Under $10<\/em><\/li>\n
  3. The Ultimate Guide to Building a Business from $500<\/em><\/li>\n
  4. The Reason Blogging is Dead & What to Do Instead<\/em><\/li>\n<\/ol>\n

    Get the gist? Good.<\/p>\n

    When done right, it has good chances of going viral and bring you new eye balls.<\/p>\n

    Your blog gets back-linked, a lot<\/em>. Influencers in your niche love to talk about you. Other bloggers invite you over for guest posts and webinars.<\/p>\n

    Perfect, isn\u2019t it?<\/p>\n

    There is only one question: How<\/em>.<\/p>\n

    I am not going to leave you high and dry or ask you to \u201cgo create epic sh*t\u201d. I\u2019m actually going to tell you how to do it and get noticed big time.<\/p>\n

    The Ultimate Cheatsheet to Create Massive Value Content on Your Blog<\/strong><\/h2>\n

    STEP 1. Keep Calm & Create a Plan<\/strong><\/h3>\n

    Ever get a killer idea for a post in the shower? It hits you like a brick, and you cannot wait to run to your desk to complete your post.<\/p>\n

    You sit down, compose a cool post, add a stellar image and boom \u2013 you hit Publish.<\/p>\n

    And you wait for the comments to pour in. For a long time.<\/p>\n

    Slowly you realize that your \u201ckiller\u201d post is actually a dud.<\/p>\n

    I\u2019ve had that experience in the past. It still happens when I don\u2019t pay attention to what I\u2019m creating<\/em>.<\/p>\n

    In fact, I\u2019ve set a timer for 60 minutes in the past to write, format, and publish a post with a featured image.<\/p>\n

    The result? Only a handful of readers.<\/p>\n

    What\u2019s missing is a concrete plan to stick to. I love how Jon stresses the importance of having a calendar. That was, all you have to do is \u201cblindly\u201d follow it!<\/p>\n

    Your editorial calendar is one of the simplest and most effective productivity tools out there. It\u2019s a roadmap.<\/p>\n

    Here\u2019s an example of a calendar for your blog:<\/p>\n\n\n\n\n\n\n\n\n
    DATE<\/strong><\/td>\nTYPE<\/strong><\/td>\nTITLE<\/strong><\/td>\nSTATUS<\/strong><\/td>\n<\/tr>\n
    June 02<\/td>\nMassive Value Content (MVC)<\/td>\nTentative title<\/td>\nPublished\/Pending\/WIP<\/td>\n<\/tr>\n
    June 09<\/td>\nRegular posts\/Podcasts\/Interview\/Opinion\/Video posts<\/td>\nTentative title<\/td>\nPublished\/Pending\/WIP<\/td>\n<\/tr>\n
    June 16<\/td>\nMVC<\/td>\nTentative title<\/td>\nPublished\/Pending\/WIP<\/td>\n<\/tr>\n
    June 23<\/td>\nRegular posts\/Podcasts\/Interview\/Opinion\/Video posts<\/td>\nTentative title<\/td>\nPublished\/Pending\/WIP<\/td>\n<\/tr>\n
    June 30<\/td>\nMVC<\/td>\nTentative title<\/td>\nPublished\/Pending\/WIP<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Give yourself at least 7-8 hours to churn out each MVC post because you will need time for research and writing.<\/p>\n

    Then there\u2019s external linking, sourcing images, social media so that that into account.<\/p>\n

    You can alternate MVCs with \u201cregular posts\u201d that can be shorter, quicker and easier to create. The frequency of both these posts and how you schedule them is totally up to you, but as a thumb rule, for every 3 regular posts, write at least one MVC post.<\/p>\n

    Now I know what you\u2019re thinking \u2013 that looks like a lot<\/em> of work in a month.<\/p>\n

    And I\u2019m not going to lie to you. It is a lot of work.<\/p>\n

    If you rush a blog post, you will see mediocre results. The best advice if you\u2019re serious about it is to be patient and focused.<\/p>\n

    STEP 2. Pick Your Type<\/strong><\/h3>\n

    1. Long Lists Post<\/strong><\/h4>\n

    People are lazy. Top it with the millions of results available at our finger tips from Google and you ought to love a shortcut.<\/p>\n

    A lists post gives your readers just that. It makes a specific promise and delivers.<\/p>\n

    How can you ever get a list post title wrong? Only when your content is not high-value.<\/p>\n

    If you are giving great value upfront, this type of post can never go wrong.<\/p>\n

    Don\u2019t believe me? Take a look at the right hand sidebar of BBT. You\u2019ll find it is full of list posts.<\/p>\n

    Why? Because list posts build authority. They are easy to relate with and promise juicy benefits to your readers upfront.<\/p>\n

    Here are a few tips to make your list posts even more effective:<\/p>\n