{"id":31489,"date":"2014-08-18T03:41:17","date_gmt":"2014-08-17T16:41:17","guid":{"rendered":"https:\/\/problogger.com\/?p=31489"},"modified":"2014-08-12T13:12:32","modified_gmt":"2014-08-12T02:12:32","slug":"how-to-build-a-blog-worth-monetizing","status":"publish","type":"post","link":"https:\/\/problogger.com\/how-to-build-a-blog-worth-monetizing\/","title":{"rendered":"How to Build a Blog Worth Monetizing"},"content":{"rendered":"<p>Earlier in the week I co-hosted the popular #BlogChat Twitter chat. The topic was &#8216;How to Build a Blog Worth Monetizing&#8217; &#8211; a massive topic.<\/p>\n<p>The hour-long Twitter chat was one of the fastest moving Twitter chats I&#8217;ve been involved in (and the biggest BlogChat ever according to it&#8217;s founder <a href=\"https:\/\/twitter.com\/MackCollier\">Mack Collier<\/a>). We covered heaps of ground but I thought I&#8217;d pull out some of my most RT&#8217;d and commented upon tweets from the hour here as a blog post.<\/p>\n<p>I hope you find these helpful!<\/p>\n<h3>Foundational Advice<\/h3>\n<p>I was asked to prepare some advice for those about to start a blog (although much of this can be applied by more established bloggers too).<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Knowing WHO reads your blog will inform content strategy, how to find readers, how to build community &amp; how to monetise <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498636469909483522\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h3>On getting to know your readers through creating reader profiles (sometimes called personas):<\/h3>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nAn exercise I highly recommend bloggers do both before starting and after is creating \u2018reader profiles\u2019 -&gt; <a href=\"http:\/\/t.co\/rkYhQLkCiW\">http:\/\/t.co\/rkYhQLkCiW<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498636802874290177\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Here are a few things I include in my reader profiles &#8211; hope they help! <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/AWgAUG5YwL\">pic.twitter.com\/AWgAUG5YwL<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498637076959481856\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h3>On identifying how your readers will &#8216;change&#8217; as a result of reading your blog:<\/h3>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nOnce you know WHO is reading &#8211; the next thing I highly recommend thinking about is the \u2018CHANGE\u2019 you want to bring to readers <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498637174208610304\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Great blogs CHANGE people in some way. They leave some kind of \u2018mark\u2019. So thinking about what \u2018change\u2019 you\u2019ll bring is important <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498637264277495809\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nWho are your readers when they arrive on your blog and who will they be after reading it? <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/wFg7vBwHCb\">pic.twitter.com\/wFg7vBwHCb<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498637363749220352\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>3 Questions to ask about your readers <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> &#8211; this creates a &#8216;mission statement&#8217; for your blog too! <a href=\"http:\/\/t.co\/pdr7Xz0fKT\">pic.twitter.com\/pdr7Xz0fKT<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498637627650629632\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h3>The Four main areas to work on to build a profitable blog:<\/h3>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\n4 Pillars of Blogging that I now want to walk through (each of which is a huge topic in and of itself) <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/t8Dd9tZrol\">pic.twitter.com\/t8Dd9tZrol<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498638305282359298\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h3>On Creating Compelling Content for Your Blog:<\/h3>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>At it\u2019s most simplistic &#8211; I love this advice from <a href=\"https:\/\/twitter.com\/chrisgarrett\">@ChrisGarrett<\/a> on what to blog about on a blog <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> :-) <a href=\"http:\/\/t.co\/dojeKGFYuL\">pic.twitter.com\/dojeKGFYuL<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498638491362660353\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nTry to get in your readers heads -&gt; <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/oeqHC3VxHX\">pic.twitter.com\/oeqHC3VxHX<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498638722523332608\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Also do some analysis on who YOU are when deciding what kind of content to put on your blog <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/D7VC3O62oe\">pic.twitter.com\/D7VC3O62oe<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498638894108114944\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nWhat topics\/content do you want to be known for? These central topics could form the basis of \u2018Cornerstone Content\u2019 for your blog <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498639030439800836\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Here are some benefits of creating \u2018cornerstone content\u2019 for you blog <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/bfSzdMNDis\">pic.twitter.com\/bfSzdMNDis<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498639132764033025\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nHere are some questions to ask yourself to identify cornerstone content topics for your blog <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/7eogEQ4YN2\">pic.twitter.com\/7eogEQ4YN2<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498639386758488064\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Inspire, Inform, Interact &#8211; <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/qs6oRG5N8d\">pic.twitter.com\/qs6oRG5N8d<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498639816121008128\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nLastly, create \u2018meaningful\u2019 content. Don\u2019t just go for cheap traffic, create content that matters to people and they&#8217;ll come back <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498639875050975232\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>So much content on the web today is \u2018FLUFF\u2019. This presents us with a real opportunity to stand apart! <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/6XWOP2DaU8\">pic.twitter.com\/6XWOP2DaU8<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498640021289578497\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h3>On Finding Readers for Your Blog:<\/h3>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nFinding Readers is a HUGE topic &#8211; I recorded an hour long webinar on the topic here <a href=\"http:\/\/t.co\/JXoNIQaZGM\">http:\/\/t.co\/JXoNIQaZGM<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498640341877002240\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>But if I had to break \u2018finding readers\u2019 down into a few points &#8211; here are 6! <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/jwmrOzm9Df\">pic.twitter.com\/jwmrOzm9Df<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498640463906099200\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nA great tool to use to help analyse what people are sharing in your niche is <a href=\"https:\/\/twitter.com\/BuzzSumo\">@BuzzSumo<\/a>. It\u2019s free and powerful! <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498640760267214848\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>For starters <a href=\"https:\/\/twitter.com\/BuzzSumo\">@BuzzSumo<\/a> lets you see the more shared content by keyword <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/Bq5dntA0O9\">pic.twitter.com\/Bq5dntA0O9<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498640861094084608\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nSecondly <a href=\"https:\/\/twitter.com\/BuzzSumo\">@BuzzSumo<\/a> lets you see the most shared content on any domain (yours or other blogs) <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/1K05r69VJD\">pic.twitter.com\/1K05r69VJD<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498641076861681664\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>The main way to find readers for your blog is to \u2018get off your blog\u2019. <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/w0mbIM90MU\">pic.twitter.com\/w0mbIM90MU<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498641342327558144\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nTo find readers ask: \u2018where are my readers gathering and how do I join them there?\u2019 <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498641427425787907\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Another important thing to consider with growing a readership is finding a relevant \u2018hook\u2019 or way to subscribe for your readers <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498641645768679425\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nA \u2018hook\u2019 to subscribe to your blog could be social media, RSS feeds but for us on <a href=\"https:\/\/twitter.com\/digitalps\">@DigitalPS<\/a> I find email is most effective <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498641685102854145\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>When I started <a href=\"https:\/\/twitter.com\/digitalps\">@DigitalPS<\/a> I thought RSS would be the #1 way people subscribe. Turns out I was very wrong <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/LmSnoQgCmc\">pic.twitter.com\/LmSnoQgCmc<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498641775989252096\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nAnything you can do to make your blog \u2018sticky\u2019 will help grow your readership <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/g7RRgLpubV\">pic.twitter.com\/g7RRgLpubV<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498641853814550529\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Lastly on growing readership: look after the readers you have. Serve them &amp; they\u2019ll help you grow your blog through word of mouth <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498641956461752320\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h3>On Building Community on Your Blog:<\/h3>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nI wrote a post a few years back on building community on a blog that is still relevant today <a href=\"http:\/\/t.co\/2QYGOescOZ\">http:\/\/t.co\/2QYGOescOZ<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498642155947057153\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>My #1 tip for building community on a blog is: \u201cBe the community you want to have.\u201d You need to model it! <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498642235383365632\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h3>On Monetizing Blogs:<\/h3>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nThere are MANY potential income streams for a blog. Here\u2019s a mindmap I did of just some of them <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/Aq2bPPVgkk\">pic.twitter.com\/Aq2bPPVgkk<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498642667811512320\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>You can see that money map up large at Full size at <a href=\"http:\/\/t.co\/3zmEz5xwfg\">http:\/\/t.co\/3zmEz5xwfg<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498642780462120961\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nYou don\u2019t just have to have a single income stream for your blog. Many streams flowing into one river could be the best way <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498643036578914304\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>For example &#8211; here is the breakdown of income streams on my own blogs at <a href=\"https:\/\/twitter.com\/digitalps\">@DigitalPS<\/a> and <a href=\"https:\/\/twitter.com\/problogger\">@ProBlogger<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/Tie0sJYffg\">pic.twitter.com\/Tie0sJYffg<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498643126643220483\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nAnd over time different income streams will rise and fall. Here are mine charted over a year <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a> <a href=\"http:\/\/t.co\/Ic7mH5ezpV\">pic.twitter.com\/Ic7mH5ezpV<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498643197640208386\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Monetization is a HUGE topic &#8211; I recorded a free hour long webinar here with everything I know <a href=\"http:\/\/t.co\/URRYbxJnW1\">http:\/\/t.co\/URRYbxJnW1<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498643850433290240\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nIf you want your blog to be a business one day &#8211; treat it as one today <a href=\"https:\/\/twitter.com\/hashtag\/BlogChat?src=hash\">#BlogChat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498646421201907715\">August 11, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A lot of people spend a lot of time &#8216;dreaming&#8217; about their blog making money but don&#8217;t ever create a product or ring an advertiser <a href=\"https:\/\/twitter.com\/hashtag\/Blogchat?src=hash\">#Blogchat<\/a><\/p>\n<p>\u2014 Darren Rowse (@problogger) <a href=\"https:\/\/twitter.com\/problogger\/statuses\/498646701897302017\">August 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Phew &#8211; all of those tweets happened in about 40 minutes. Afterwards we continued to discuss the topic with lots of back and forth. You can read the full transcript including some great advice from other bloggers who participated <a href=\"https:\/\/www.hashtracking.com\/reports\/blogchat\/blogchat\/Aug10thProBlogger\">here<\/a>.<\/p>\n<p>Lastly &#8211; I&#8217;ve since had a number of people ask me about the graphics and slides included in the tweets above and if there&#8217;s a &#8216;deck&#8217; they can get them from.<\/p>\n<p>The above all comes from a big workshop that I occasionally run for small groups of bloggers that walks bloggers through how to build profitable blogs. The workshop goes for a full day (last time I did it it took 7 hours!) and there&#8217;s no single deck that I&#8217;m comfy to share as a lot of the slides in it really need me there to explain what I&#8217;m showing.<\/p>\n<p>Having said that &#8211; two of the webinars mentioned above cover some of the same ground so they&#8217;d be a good place to start out!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier in the week I co-hosted the popular #BlogChat Twitter chat. The topic was &#8216;How to Build a Blog Worth Monetizing&#8217; &#8211; a massive topic. 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