{"id":37743,"date":"2015-05-25T01:00:39","date_gmt":"2015-05-24T14:00:39","guid":{"rendered":"https:\/\/problogger.com\/?p=37743"},"modified":"2015-05-26T09:14:22","modified_gmt":"2015-05-25T22:14:22","slug":"four-blogging-tools-to-make-your-content-go-further","status":"publish","type":"post","link":"https:\/\/problogger.com\/four-blogging-tools-to-make-your-content-go-further\/","title":{"rendered":"Four Blogging Tools to Make your Content Go Further"},"content":{"rendered":"

This is a guest contribution from Chris Crawfurd of\u00a0sovrn<\/i>.<\/em><\/p>\n

You put in countless hours to create the highest quality content possible week after week. Maybe you even spend money on hiring a graphic designer to make your work look even better. But what good is a solid piece of content if it’s not being put in front of the right audience?<\/p>\n

These four blogger tools are must-haves for any publisher looking to increase the reach of their online content:<\/p>\n

1.\u00a0Use Visual.ly to increase your content distribution<\/strong><\/h2>\n

Visual.ly<\/a>\u00a0is the world’s marketplace for visual content. Whether it’s an infographic, video, interactive, or presentation, their streamlined process makes it easy to distribute your content and get it in front of the right audience.\u00a0Visual.ly\u00a0is sort-of like a social network for infographic and visualization sharing (talk about niche markets). You can explore, share and, in the near future, even create your own. When you open up the home page, you are greeted by a continuous scrolling of some of the best infographics currently on the website, and signing up takes a minute via the link on the top-right of the page (sign-up is free).<\/p>\n

Let\u2019s say we are searching for a particular infographic about, say,\u00a0Digital Advertising<\/em>. All you have to do is type\u00a0Digital Advertising<\/em>\u00a0into the search box, hit Enter, and\u00a0Visual.ly\u00a0will bring up a list of visualizations tagged with the keyword\u00a0Digital Advertising<\/em>.\u00a0While searching for visualizations, you can organize your results in a number of different ways, for example, by visualizations that are currently trending or by most commented or most viewed visualizations. You can also change the layout of your search results \u2013 the most useful view shows a description of the graphic so you can find exactly what you are looking for.<\/p>\n

\"Screen<\/a><\/p>\n

Next Steps:<\/strong><\/p>\n

    \n
  1. Register for a free account onVisual.ly<\/a><\/li>\n
  2. Upload your content<\/li>\n
  3. Enjoy the sudden flux of digital eyeballs and link love<\/li>\n<\/ol>\n

    2. Use BuzzSumo to gain insights into what your competition is blogging about<\/strong><\/h2>\n

    BuzzSumo<\/a>\u00a0provides insights into the most popular online content and the influencers behind it. The next time you’re brainstorming\u00a0blog\u00a0topics for your upcoming content cycle, try researching the topic you’re interested in via the BuzzSumo platform to see what other bloggers and content influencers have to say about it. It might help steer you in the right direction.<\/p>\n

    \"Screen<\/a><\/p>\n

    Here\u2019s a breakdown of what BuzzSumo actually does:<\/p>\n