{"id":4090,"date":"2007-08-05T00:05:31","date_gmt":"2007-08-04T14:05:31","guid":{"rendered":"https:\/\/problogger.com\/conduct-an-about-page-audit\/"},"modified":"2019-08-06T10:48:24","modified_gmt":"2019-08-06T00:48:24","slug":"conduct-an-about-page-audit","status":"publish","type":"post","link":"https:\/\/problogger.com\/conduct-an-about-page-audit\/","title":{"rendered":"Conduct an About Page Audit"},"content":{"rendered":"

\n\"Building-A-Better-Blog-2\"<\/a>Today your task in the 31 Day Project<\/a> here at ProBlogger (this is Day 5) is to Conduct an About Page Audit.\n<\/p>\n

\nOne of the key pages on a blog is the about page<\/strong>. This page is often used by new readers to a blog to gather information about you and your blog and based upon what they find on this page they could be making a decision as to whether they’ll subscribe to your blog or not.\n<\/p>\n

\nAs a result, your About Page is a key conversion page<\/strong> on your blog and it therefore needs to be reworked regularly.\n<\/p>\n

\nAs a result it’s essential that you provide up to date, useful and well written information on this page.\n<\/p>\n

\nInclude compelling reasons for people to keep tracking with your blog and provide them with the means to do so within the content (RSS, newsletter etc).\n<\/p>\n

\nTake some time today to do an audit of your About Page. What does it communicate? How could you improve it?\n<\/p>\n

\nI’m going to take some time out this week in the lead up to my blog’s redesign launch to rework mine – so join me and share what you learn in comments below.\n<\/p>\n

\nI’ve written a previous post on some of the aspects to include in an About Me Page<\/a> which might help you as you do it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Today your task in the 31 Day Project here at ProBlogger (this is Day 5) is to Conduct an About Page Audit. One of the key pages on a blog is the about page. This page is often used by new readers to a blog to gather information about you …more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,20],"tags":[],"yoast_head":"\nConduct an About Page Audit<\/title>\n<meta name=\"description\" content=\"Today your task in the 31 Day Project here at ProBlogger (this is Day 5) is to Conduct an About Page Audit. 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