{"id":4301,"date":"2007-09-07T00:01:58","date_gmt":"2007-09-06T14:01:58","guid":{"rendered":"https:\/\/problogger.com\/editorial-calendars-and-professional-blogging\/"},"modified":"2016-01-19T18:44:23","modified_gmt":"2016-01-19T07:44:23","slug":"editorial-calendars-and-professional-blogging","status":"publish","type":"post","link":"https:\/\/problogger.com\/editorial-calendars-and-professional-blogging\/","title":{"rendered":"Editorial Calendars and Professional Blogging"},"content":{"rendered":"

This post on Editorial Calendars And Professional Blogging was submitted by Gerard McGarry. Gerard is a web designer<\/a> from Northern Ireland and runs a popular music blog called Unreality Music<\/a>.<\/em><\/p>\n

Professional publications use editorial calendars to plan features and stories for future editions. Steve Rubel talked about this<\/a> a while back and I know a few people who thought it was a great idea for running a more professional blog.\n<\/p>\n

\nWhy? Because it forces you to think about what you’re posting in advance and to try to structure your writing. You might consider writing a series of related posts and running one every Tuesday. Or possibly having a theme for certain days. I know a couple of bloggers who have “Friday Links Round Ups” or “Ask The Author” days where a dialog is started between the blogger and readers and plays out in the comments of a post.\n<\/p>\n<\/p>\n

Who Would Benefit From An Editorial Calendar?<\/h3>\n

Bloggers<\/strong>, because the calendar would introduce an element of consistency into their blogging, and would encourage them to think about the bigger picture. You don’t have to be locked into the calendar – if a topical news item breaks, then you have a duty to cover it if it’s important to your readers.<\/p>\n

\nReaders<\/strong> would also benefit, because posts would appear more regularly, and by using themes they know what type of content to expect on any given day.\n<\/p>\n<\/p>\n

Some Ideas For Blogging Themes<\/h3>\n

There are tons of techniques that you could tie to particular days in your blogging calendar. Here are a few:<\/p>\n