{"id":61675,"date":"2016-06-23T00:00:00","date_gmt":"2016-06-22T14:00:00","guid":{"rendered":"https:\/\/problogger.com\/?p=61675"},"modified":"2017-07-18T15:31:25","modified_gmt":"2017-07-18T05:31:25","slug":"youre-seeking-fans-time-podcast-heres","status":"publish","type":"post","link":"https:\/\/problogger.com\/youre-seeking-fans-time-podcast-heres\/","title":{"rendered":"If You\u2019re Seeking Fans, it\u2019s Time to Podcast! Here’s Why."},"content":{"rendered":"

\"Colin-06\"<\/p>\n

By Colin Gray.<\/em><\/p>\n

Fans.<\/strong> That\u2019s what it\u2019s all about really.<\/p>\n

Fans are why we write blog posts. They\u2019re why we rave about our subject – week in, week out – giving out oodles of value for the sum total of zero pennies. Whether you blog, vlog or alog (I just made that up…), it\u2019s all about creating fans of your brand. We rely on the promise that they\u2019ll pay you back at some point down the line.<\/p>\n

Of course, that doesn\u2019t have to be money. It might be community, support, authority or any number of other aims. But, the aim is to nurture a squad of fans who loyally consume your content, and consistently spread it far and wide around the \u2018net.<\/p>\n

I genuinely believe that podcasting (alog wasn\u2019t working for me…) is the most effective way to create true fans of your brand. It\u2019s not the only way, but it\u2019s the most powerful, for me. Let me tell you why…<\/p>\n

The Small Business Advantage<\/h2>\n

When you decide to nurture a squad, a tribe, a community… a crowd of FANS… the biggest hurdle is visibility. How do you get yourself found in the first place?<\/strong><\/p>\n

Unless you\u2019re either darn lucky or darn smart (hopefully both), it\u2019s likely you\u2019re in an established sector with a whole host of existing brands. That means you\u2019ve got to stand out, and this is the trickiest part, particularly online.<\/p>\n

Readers are skimming through search results, trying to find a solution to their problems. If they stumble across your content, you need to differentiate yourself, and quick. Darren\u2019s been talking about this for a long time<\/a>…<\/p>\n

The advantage we have as solo-preneurs and small businesses is that we\u2019ve not lost our humanity yet. That\u2019s one of the biggest struggles for any growing company; \u201dHow do we keep hold of the personality that people loved in the beginning?\u201d It\u2019s the problem that has management consultants banging on about company culture from every rooftop they climb.<\/p>\n

But, your culture is defined by your personality. When a company\u2019s small, it\u2019s personality is almost indistinguishable from the CEO\u2019s. The leader then takes on staff who match that perfectly (if she\u2019s smart) and exude the same values.<\/p>\n

That\u2019s the first thing we need to do: showcase that personality. Show the world our humanity, the real people and stories behind the brand. People become fans of an ideal, of a culture, of values and ethos. That comes from personality, and that\u2019s what you have to put out there.<\/p>\n

Guide from Static Words to Dynamic Messages<\/h2>\n

So, how do we put it out? That\u2019s the simple part: deliver your personality through media.<\/em><\/p>\n

Now, I need to be careful here. This is ProBlogger after all… Let me say, before I\u2019m shown the door, that writing does, and always will, have a top tier place in everyone\u2019s fan building strategy. Text has the reach, the simplicity and the flexibility to brings hordes of people to your shopfront.<\/p>\n

But writing can be a tricky way to really develop that relationship.<\/p>\n

Of course, good writers can<\/em> make us laugh, cry or smash a prized Star Wars mug (a story for another blog post). They\u2019re adept at broadcasting their personality in spades. But, that kind of writing is hard.<\/p>\n

Instead, what we can all<\/em> do is create valuable content. Content which is so useful that it compels your reader to seek out more. That more<\/em>, for me, should be media.<\/p>\n

Media, whether audio or video, showcases YOU. This is nothing new, so I wont dwell, but when people see your face, hear your voice, they identify with you in a much more potent way than through the written word. Again, thinking here of the average writer.<\/p>\n

Most of us are better speakers than writers. We speak a whole lot more than we write, after all, and our passion comes through much more clearly. By presenting, we often showcase ourselves in the best light.<\/p>\n

The Intimacy of Voice<\/h2>\n

Presenting works well in both video and audio, but podcasting has it\u2019s first advantage here. That comes in form of barriers: they\u2019re lower, both technically and mentally. We\u2019ve covered the technicals of how to start a podcast<\/a> many, many times, so it\u2019s the mind-set I want to cover here.<\/p>\n

I\u2019ve worked with a lot of media creators, and it always surprises me how presenters freeze up on film. It\u2019s totally superficial – they worry about their hair, their clothes, their hands (who has ever thought about their hands when not on film or on stage!?). In many people it completely strips them of their personality: they\u2019re wooden, formal, boring…<\/p>\n

Bring out a mic and start a conversation, though, and people come alive. There\u2019s something really personal, informal and intimate about breathing into a mic, and allowing the voice alone to convey your message.<\/p>\n

Now, video does have advantages too in that it offers visual cues, body language and stimulation for both eye and ear. I think we\u2019re on a tie right now in terms of fan building potential.<\/p>\n

But, that\u2019s before you start thinking attention<\/em>.<\/p>\n

The Attention Multiplier<\/h2>\n

Attention is why podcasting is the most engaging medium. This is why it\u2019s the most effective way to nurture a fan base.<\/p>\n

Video and audio both showcase your personality, but Podcasting brings it home by keeping listeners on the line for hours – literally hours<\/em> – every week.<\/p>\n

We\u2019ve all heard the stats: if you manage to get more than 4 or 5 minutes of view-time on a YouTube video, then you\u2019re a presenting superstar. It\u2019s easy to understand why, too. With every view, you\u2019re asking for one of the most valuable assets we have as human beings: time. Video requires full attention. You have to make time for it. That\u2019s why we move on quickly, giving presenters only a few minutes to convey their message.<\/p>\n

But, podcasting is different. The listener doesn\u2019t have to make time to listen. It\u2019s a \u2018wasted time\u2019 or a \u2018rote task\u2019 activity. People will listen in the car, mowing the lawn, walking the dog, lifting weights, cooking dinner. And, because of that, they\u2019ll listen for 30 minutes, an hour, even more.<\/p>\n

Two of the biggest shows in the world right now – Hardcore History<\/a> and the Tim Ferriss show<\/a> – regularly run for 2 to 3 hours per episode. Dan Carlin commands a listenership in the 6 figures despite the length and his solo format. That approach is difficult to pull off in the best of circumstances, and then add the fact that he\u2019s teaching you…dread… history<\/em>! But, it works because he\u2019s being himself, offering huge value, and delivering it in a form that can sustain that attention.<\/p>\n

Engagement X Attention<\/h2>\n

Podcasting holds the power it does because of a simple equation: engagement multiplied by<\/em> attention.<\/p>\n

Other mediums create engagement. Other mediums command attention. But, podcasting combines them to huge effect, building trust and rapport at an unheard of rate.<\/p>\n

You mission is to turn readers into viewers, and viewers into listeners. Do this by offering great content in exchange for more and more of their time. When you have their time, their attention, and truly engage them throughout, that\u2019s<\/em> what creates fanatical fans.<\/p>\n

So, get talking! I\u2019ll be listening.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Colin Gray. Fans. That\u2019s what it\u2019s all about really. Fans are why we write blog posts. They\u2019re why we rave about our subject – week in, week out – giving out oodles of value for the sum total of zero pennies. Whether you blog, vlog or alog (I just …more<\/a><\/p>\n","protected":false},"author":177,"featured_media":62307,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,770],"tags":[],"yoast_head":"\nIf You\u2019re Seeking Fans, it\u2019s Time to Podcast! Here's Why.<\/title>\n<meta name=\"description\" content=\"You mission is to turn readers into viewers, and viewers into listeners of your podcast. 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