{"id":82297,"date":"2017-05-03T10:06:15","date_gmt":"2017-05-03T00:06:15","guid":{"rendered":"https:\/\/problogger.com\/?p=82297"},"modified":"2019-08-21T10:36:10","modified_gmt":"2019-08-21T00:36:10","slug":"site-speed-seo-connection","status":"publish","type":"post","link":"https:\/\/problogger.com\/site-speed-seo-connection\/","title":{"rendered":"The Site Speed and SEO Connection"},"content":{"rendered":"

\"The<\/span><\/p>\n

From ProBlogger SEO expert Jim Stewart of Bloggers SEO<\/span><\/p>\n

Last year the Australian retailer Booktopia gave a presentation where they shared that speeding up their page load times by 1 second, equated to an extra $600,000 on the bottom line.<\/p>\n

Today, speed matters. Turning your blog into a highly optimised, relevant, platform takes time. Fortunately, SEO has shortened the distance between blog owner and reader. In 2017, users will \u2018reject\u2019 websites that don\u2019t stack up, speed-wise. While acceptable load page times range from .5 seconds to four seconds, most support a 1.5-second load time<\/a> for continuous success. <\/p>\n

Today\u2019s top 20 websites have lead times under<\/span> this at less than one second, and they\u2019re only getting faster. So, how can you make your site rank higher, perform faster, and remain popular? SEO, still, is the answer. It\u2019s also an incredibly reliable one.<\/p>\n

Speed and SEO: What\u2019s the Connection?<\/h2>\n

The Googlebot crawls sites independently, judging their worth based upon several factors. Of these factors, site speed<\/span> is the easiest to control. Speed, itself, is derived from the time it takes between site clicks and views. If your website is fully optimised, it\u2019ll take only half of a second to load. Google research suggests that pages can lose as much as 40 percent of traffic<\/a> when they take over three seconds to load; a powerful SEO option is unbeatable. Simply put; you need to clear your database\u2014and often. Having a fast database will speed up the site. There are many quality WordPress database cleaners available. I recommend the rvg database optimiser plugin<\/a> that is a simple \u2018One-click\u2019 WordPress database cleaner and optimiser that assists you in crucial tasks such as deleting old posts, optimising database tables, and creating optional log-files.<\/p>\n

How Can You Measure Speed?<\/h2>\n

Because speed is an all-important website factor, it\u2019s important to check it often. You can use Google PageSpeed Insights<\/a>, entering your page\u2019s URL to check its response speed. Once it\u2019s been analysed, you\u2019ll be presented with a page report. This report assesses your page and delivers a rating out of 100, taking into account factors such as user experience, and makes suggestions for faster speeds. Each recommendation is clickable, linking you to additional advice. You can also use Google Search Console\u2019s Crawl Stats report. Under crawl stats, you will see a green line graph. This is the average speed it takes the Googlebot to download a page. Try to get this under an average of 500ms.<\/p>\n

\"The<\/span><\/p>\n

Further Optimisation<\/h2>\n

Once you have your SEO plan, optimised the database, and have created a speed benchmark, you should further boost your site\u2019s speed by making sure you have a good workflow for optimising images. So many blogs upload huge images when they don\u2019t need to. Make sure the images you upload have a resolution no larger than what they need to be displayed. I have seen thumbnail images on a webpage that were huge files just because they were not re-sized before upload. With images, you can also use compression plugins such as WP Smush<\/a> that will compress the files once you have uploaded them.<\/p>\n

Render Blocking<\/h2>\n

When you use PageSpeed Insights, you\u2019ll most likely see a reference to \u201crender-blocking.\u201d This is referring to code that is stopping the page from rendering until it has been executed. Usually JavaScript but CSS as well. Often these can be moved in the code, say to the footer, so that the user gets to see the page quickly and then the JavaScript does its thing in the background.<\/p>\n

Hosting<\/h2>\n

There are many ways of optimising your page\u2019s speed. That said, few come close to the power of hosting your WordPress site with WP Engine. They offer today\u2019s best-in-class customer service, which is vital to website upkeep. WP Engine is built on EverCache, an architecture that creates reliable, scalable sites. Remember: Your site\u2019s visitors are an impatient bunch. If your site loads slowly, they\u2019ll seek business elsewhere. The EverCache platform helps sites run up to six times<\/span> faster, using effective front-end technology. All WP Engine users benefit from the enterprise-grade software capable of continuously improving a website.<\/p>\n

A Step Above the Rest<\/h3>\n

<\/span><\/p>\n

Note:<\/span> We\u2019re hearing a lot of very good things about<\/span> WPEngine<\/a> if you\u2019re looking for hosting of an established site with more traffic (or want to position yourself for that in the future). They are more expensive but, as WordPress specialists, <\/span>they<\/span> are doing some great things for bloggers. Use <\/span>ProBlogger’s partner<\/span> link and you\u2019ll get<\/span> 2 months free<\/a> when you sign up for an annual plan.<\/span><\/p>\n

WP Engine is also designed for completely scalable WordPress hosting. Its proprietary, front-end build operates upon a slew of carefully designed rules. Each rule is continuously checked for maximum performance, so you don\u2019t need to worry about outdated solutions. Offering one of the best caching mechanisms available, WP Engine also reduces server load. Really, it\u2019s a win-win situation in terms of boosting speed. By being instantly accessible while handling high concurrent traffic numbers, WP Engine isn\u2019t only one of the fastest-working options around\u2014it\u2019s one of the most reliable.<\/p>\n

At the end of the day, your website\u2019s speed will determine its memorability, popularity, and use. Forty seven percent of consumers<\/a>, in fact, expect a web page to load in under two seconds.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

From ProBlogger SEO expert Jim Stewart of Bloggers SEO Last year the Australian retailer Booktopia gave a presentation where they shared that speeding up their page load times by 1 second, equated to an extra $600,000 on the bottom line. Today, speed matters. Turning your blog into a highly optimised, …more<\/a><\/p>\n","protected":false},"author":169,"featured_media":83056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[],"yoast_head":"\nThe Site Speed and SEO Connection<\/title>\n<meta name=\"description\" content=\"Last year the Australian retailer Booktopia gave a presentation where they shared that speeding up their page load times by 1 second, equated to an extra...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/problogger.com\/site-speed-seo-connection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Site Speed and SEO Connection\" \/>\n<meta property=\"og:description\" content=\"Last year the Australian retailer 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