{"id":91644,"date":"2021-09-23T00:00:00","date_gmt":"2021-09-22T14:00:00","guid":{"rendered":"https:\/\/problogger.com\/?p=91644"},"modified":"2021-09-23T13:11:46","modified_gmt":"2021-09-23T03:11:46","slug":"professional-development-for-bloggers","status":"publish","type":"post","link":"https:\/\/problogger.com\/professional-development-for-bloggers\/","title":{"rendered":"How do Bloggers Continue Their Professional Development?"},"content":{"rendered":"<p><a href=\"https:\/\/ultimatebundles.com\/tgbtk2021\/#a_aid=a6268&amp;a_bid=da9720c6\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-1060597\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/10\/TGBTK2021-BlanketImagenologo.jpg?resize=1024%2C613&#038;ssl=1\" alt=\"The Genius Blogger's Toolkit 2021\" width=\"1024\" height=\"613\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/10\/TGBTK2021-BlanketImagenologo-scaled.jpg?resize=1024%2C613&amp;ssl=1 1024w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/10\/TGBTK2021-BlanketImagenologo-scaled.jpg?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/10\/TGBTK2021-BlanketImagenologo-scaled.jpg?resize=768%2C460&amp;ssl=1 768w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/10\/TGBTK2021-BlanketImagenologo-scaled.jpg?resize=1536%2C919&amp;ssl=1 1536w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/10\/TGBTK2021-BlanketImagenologo-scaled.jpg?resize=2048%2C1225&amp;ssl=1 2048w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/10\/TGBTK2021-BlanketImagenologo-scaled.jpg?resize=593%2C355&amp;ssl=1 593w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/10\/TGBTK2021-BlanketImagenologo-scaled.jpg?resize=150%2C90&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/10\/TGBTK2021-BlanketImagenologo-scaled.jpg?resize=70%2C42&amp;ssl=1 70w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning.<\/p>\n<p>And I still do. Every part of the process is exciting for me \u2013 learning new things, meeting new people, and being inspired. So imagine how excited I was when I left school and discovered my employers would actually pay me to learn. \u2018Professional Development\u2019 quickly became my two favourite words.<\/p>\n<p>Unfortunately, being paid to attend conferences and stay in nice hotels so I could learn and network ended when I left the corporate world. And who pays for your professional development when you\u2019re a blogger? That\u2019s right &#8211; you.<\/p>\n<p>Working for yourself means there\u2019s no training and development are who\u2019ll pay to keep your skills up to date. But because I value it so much, I\u2019ve kept investing in my own professional development since going solo. And in this blog post I\u2019m going to share some of the learning opportunities the ProBlogger team and I recommend.<\/p>\n<p>&nbsp;<\/p>\n<h2>Blogging Courses and Resources<\/h2>\n<p>Of course, a big part of what we do here at ProBlogger is provide access to free and affordable content to help you with your blogging. ProBlogger has more than 8,000 free blog posts and a full curriculum of 9 courses covering everything from <a href=\"https:\/\/courses.problogger.com\/courses\/probloggers-ultimate-start-a-blog-course\/\">Starting a Blog<\/a> to <a href=\"https:\/\/courses.problogger.com\/courses\/create-content\/\">Creating Content<\/a>, <a href=\"https:\/\/courses.problogger.com\/courses\/find-readers\/\">Finding Readers<\/a>, <a href=\"https:\/\/courses.problogger.com\/courses\/build-community\/\">Building Community<\/a> and <a href=\"https:\/\/courses.problogger.com\/courses\/make-money\/\">Making Money<\/a> blogging. We&#8217;ve also got a collection of useful resources available in our <a href=\"https:\/\/courses.problogger.com\/members\/\">ProBlogger PLUS Member&#8217;s Library<\/a> (free to join if you&#8217;re not already a member).<\/p>\n<p>&nbsp;<\/p>\n<p>However, we are the first to acknowledge and embrace the fact that you can&#8217;t be an expert at everything and that within the world of blogging there&#8217;s so many different people with their own remarkable zones of genius. That&#8217;s why at ProBlogger, we love the Genius Blogger&#8217;s Toolkit, which is a collaborative bunlde of resources from some of the most knowledgable blogging experts.<\/p>\n<p>&nbsp;<\/p>\n<h3>The Genius Blogger\u2019s Toolkit<\/h3>\n<p>ProBlogger has contributed to (and been an affiliate for) <a href=\"https:\/\/ultimatebundles.com\/tgbtk2021\/#a_aid=a6268&amp;a_bid=da9720c6\">The Genius Blogger&#8217;s Toolkit<\/a> for years because it represents such amazing value and provides a really accessible way for bloggers to continue to develop professionally.<\/p>\n<p>The team at Ultimate Bundles has put together the best resources on <span style=\"font-style: italic;\">all<\/span>\u00a0the topics that matter to bloggers \u2013 mastering social media, monetization, creating and selling products, time management and productivity, growing an email list, and so much more.<\/p>\n<p>All-up there are 76 resources in the toolkit. The eBooks, eCourses, templates and workbooks alone are <strong>worth a combined $6,309.98.<\/strong> And on top of that you get<strong> $300+ worth of bonuses<\/strong> help you run your blog better.<\/p>\n<p>But the best part (and one of the main reasons we take part each year) is that you can get the lot for <strong>just $97<\/strong>. That\u2019s about the same as a course or a few eBooks.<\/p>\n<p>There\u2019s even a full <span style=\"font-weight: bold;\">30-day happiness guarantee<\/span>, which means you can try it out without any risk.<\/p>\n<p>&nbsp;<\/p>\n<p>This year Problogger has contributed a product called <strong>&#8220;Workshops &amp; Masterclasses&#8221;<\/strong> which is a collection of 27 presentations from blogging experts on their best, most practical strategies and tactics recorded live at ProBlogger Event.<\/p>\n<ul>\n<li><strong>Ruth Soukup<\/strong> &#8211; Pinterest Marketing 101: the three elements of the perfect pin<\/li>\n<li><strong>Jeff Goins<\/strong> &#8211; How to Find Your Blogging Voice<\/li>\n<li><strong>Jadah Sellner<\/strong> &#8211; How to Create a Challenge For Your Community<\/li>\n<li><strong>Pat Flynn<\/strong> &#8211; A Peek Inside Pat Flynn&#8217;s Master Content and Promotional Calendar (&amp; How to Create One, Too!)<\/li>\n<li><strong>Pamela Wilson<\/strong> &#8211; How to Create a Content Event That Builds Your Email List<\/li>\n<li><strong>Nathan Chan<\/strong> &#8211; Next-Level List-Building Tactics<\/li>\n<li><strong>Natalie Sisson<\/strong> &#8211; How to Build a Sexy Sales Funnel That Sells<\/li>\n<li><strong>James Schramko<\/strong> &#8211; Selling into Your Membership or Online Course<\/li>\n<\/ul>\n<p>To give you an idea of the incredible value in The Genius Blogger&#8217;s Toolkit, you can purchase <a href=\"https:\/\/problogger.thrivecart.com\/masterclasses\/\">ProBlogger&#8217;s Workshops &amp; Masterclasses<\/a> separately for $99 USD (and it&#8217;s WORTH IT!). Or you can get it and the 75 other eBooks, eCourses, templates and workbooks alone for only $97 USD (but for a strictly limited time only).<\/p>\n<p>Here\u2019s where you can <span style=\"text-decoration: underline;\"><a href=\"https:\/\/ultimatebundles.com\/tgbtk2021\/#a_aid=a6268&amp;a_bid=da9720c6\">learn more and buy the bundle<\/a><\/span>. But be quick \u2013 it\u2019s only available until <span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">11:59pm EST\u00a0<\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Monday 27th September 2021.<\/span><\/p>\n<p><a href=\"https:\/\/ultimatebundles.com\/tgbtk2021\/#a_aid=a6268&amp;a_bid=da9720c6\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-1060590\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2021\/09\/TGBTK2021-FullBundleCheatSheets.png?resize=1024%2C360&#038;ssl=1\" alt=\"The Genius Blogger's Toolkit 2021\" width=\"1024\" height=\"360\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2021\/09\/TGBTK2021-FullBundleCheatSheets.png?resize=1024%2C360&amp;ssl=1 1024w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2021\/09\/TGBTK2021-FullBundleCheatSheets.png?resize=300%2C106&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2021\/09\/TGBTK2021-FullBundleCheatSheets.png?resize=768%2C270&amp;ssl=1 768w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2021\/09\/TGBTK2021-FullBundleCheatSheets.png?resize=1536%2C540&amp;ssl=1 1536w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2021\/09\/TGBTK2021-FullBundleCheatSheets.png?resize=675%2C238&amp;ssl=1 675w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2021\/09\/TGBTK2021-FullBundleCheatSheets.png?resize=150%2C53&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2021\/09\/TGBTK2021-FullBundleCheatSheets.png?resize=70%2C25&amp;ssl=1 70w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2021\/09\/TGBTK2021-FullBundleCheatSheets.png?w=1833&amp;ssl=1 1833w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Further Education<\/h2>\n<p>A more traditional and probably a larger undertaking When I realised my traditional sales and marketing skills were in danger of being superseded in a digital world, I enrolled in a Diploma in Digital Marketing. It wasn\u2019t strictly blogging related, but it covered content marketing, social media, advertising, PR, acquisition\/conversion\/retention strategies and much more.<\/p>\n<p>Do those skills sound familiar? They should \u2013 I use them pretty much every day to manage the ProBlogger and Digital Photography School blogs. I studied online for a year to get my <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.theidm.com\/marketing-qualifications\/professional-diplomas\/idm-professional-diploma-in-digital-marketing\">Diploma in Digital Marketing<\/a><\/span>\u00a0through the Institute of Direct and Digital Marketing in the UK. It\u2019s fairly intensive, requires two assessments, and you even need to physically sit two exams despite being an online course. (My writing hand was almost dead after writing with pen and paper for six hours.)<\/p>\n<p>Would I do it again? Yes. Sure, it was expensive. But being taught industry best practice by qualified professionals and getting a formal certification at a Bachelor Degree level was definitely worth it.<\/p>\n<h2><\/h2>\n<h2>Conferences<\/h2>\n<p>The last 18 months, with the advent of Covid-19, has seen conferences and live events largely curtailed. Certainly in Australia, given lockdowns and border closures, ProBlogger&#8217;s annual event has been impossible. However some events have proceeded overseas and as online summits instead.<\/p>\n<p>Usually, when you can travel, but have to pay for your ticket, airfares, transport, accommodation and room service, you become very picky about the conferences you go to. Which is why \u2018looking local\u2019 is your best first option.<\/p>\n<p>I was lucky. One of the first blogging events I went to (a ProBlogger event, where I met Darren for the first time) was right here in Melbourne, Australia. Of course, there have been other great local events, but I\u2019m proud to say I\u2019ve been involved with the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/problogger.com\/events\/\">ProBlogger Events<\/a><\/span> here in Australia for the past five years. If you want to get a taste for ProBlogger Event you can actually watch <a href=\"https:\/\/courses.problogger.com\/download-evolve-dont-revolve-keynote\/\">Darren deliver his &#8220;Evolve don&#8217;t Revolve&#8221; keynote presentation<\/a> from our ProBlogger PLUS Member&#8217;s Library.<\/p>\n<p>If there isn\u2019t much happening in your local area, you may need to look further abroad. My first international blogging conference was <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.blogher.com\/\">BlogHer<\/a><\/span>\u00a0in New York in 2012. It was quite an experience for me. I got to meet a lot of bloggers, and be exposed to new ideas and new ways of doing things. I also learned about sponsored content trends (which was new to me at the time) that would soon be heading to Australia.<\/p>\n<p>One I wish I could get to more often is Mike Stelzner\u2019s <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.socialmediaexaminer.com\/smmworld\/\">Social Media Marketing World <\/a><\/span>in San Diego. I was there in 2015, and appreciated the focus on social media, which was becoming more and more a part of a blogger\u2019s online environment. In recent years the agenda has expanded to include more content marketing and a dedicated stream for \u2018creators\u2019 such as bloggers and podcasters. You\u2019ll usually find Darren speaking at this event &#8211; it\u2019s one his favourites, too.<\/p>\n<p>There\u2019s another one that isn\u2019t strictly blogging, but can give you insights about the kinds of marketing skills you can consider \u2013 Hubspot\u2019s <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.inbound.com\/\">Inbound<\/a><\/span>\u00a0in Boston. It\u2019s the one where I flew to the other side of the world only to get locked out of Seth Godin\u2019s keynote. (Oops!)<\/p>\n<p>If you\u2019re looking for conferences, Social Media Examiner has <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.socialmediaexaminer.com\/upcoming-events\/\">a list of events being held around the world<\/a><\/span>. There\u2019s also a comprehensive directory of 400+ worldwide digital marketing events at <span style=\"text-decoration: underline;\"><a href=\"http:\/\/marketingterms.com\">marketingterms.com<\/a><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Blogger Groups<\/h2>\n<p>If you\u2019re looking for more free advice and support, Facebook Groups can be a fantastic resource for new and advanced bloggers alike. While many Facebook groups are set up for paid courses (and therefore restricted), there are still plenty of free ones.<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.facebook.com\/groups\/probloggercom\/\">ProBlogger Community<\/a><\/span> is our free closed Facebook Group where Darren and I hang out with nearly 10,000 bloggers. It\u2019s a great place to ask questions, offer valuable tips, and help each other. It costs nothing to join \u2013 you just need to answer three simple questions). And we have guidelines on taking part in the conversation that help stop it from becoming spammy and self-promotional.<\/p>\n<p>It\u2019s also a great place to get direct input from Darren. We direct most enquiries we get via our contact form to the group, so you\u2019re more likely to get his attention this way.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Original Post published Oct 6, 2017\u00a0updated 23 Sep 2021.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-style: italic; font-weight: bold;\">What are some other ways you\u2019ve progressed your professional development since becoming a blogger?<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me \u2013 learning new things, meeting<a class=\"more-link\" href=\"https:\/\/problogger.com\/professional-development-for-bloggers\/\"> &#8230;more<\/a><\/p>\n","protected":false},"author":165,"featured_media":1060597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[787],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do Bloggers Continue Their Professional Development?<\/title>\n<meta name=\"description\" content=\"Are you a blogger who wants to learn new skills (or at least keep the ones you have up to date)? 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Here&#039;s a guide to professional development for bloggers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/problogger.com\/professional-development-for-bloggers\/\" \/>\n<meta property=\"og:site_name\" content=\"ProBlogger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/problogger\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-22T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-23T03:11:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2017\/10\/TGBTK2021-BlanketImagenologo-scaled.jpg?fit=2560%2C1532&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ngahuia Galligan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ProBlogger\" \/>\n<meta name=\"twitter:site\" content=\"@ProBlogger\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ngahuia Galligan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/problogger.com\/professional-development-for-bloggers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/problogger.com\/professional-development-for-bloggers\/\"},\"author\":{\"name\":\"Ngahuia Galligan\",\"@id\":\"https:\/\/problogger.com\/#\/schema\/person\/f62f3b48b39296a72717ab7a91ecde84\"},\"headline\":\"How do Bloggers Continue Their Professional Development?\",\"datePublished\":\"2021-09-22T14:00:00+00:00\",\"dateModified\":\"2021-09-23T03:11:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/problogger.com\/professional-development-for-bloggers\/\"},\"wordCount\":1472,\"commentCount\":12,\"publisher\":{\"@id\":\"https:\/\/problogger.com\/#organization\"},\"articleSection\":[\"Strategy &amp; Planning\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/problogger.com\/professional-development-for-bloggers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/problogger.com\/professional-development-for-bloggers\/\",\"url\":\"https:\/\/problogger.com\/professional-development-for-bloggers\/\",\"name\":\"How do Bloggers Continue Their Professional Development?\",\"isPartOf\":{\"@id\":\"https:\/\/problogger.com\/#website\"},\"datePublished\":\"2021-09-22T14:00:00+00:00\",\"dateModified\":\"2021-09-23T03:11:46+00:00\",\"description\":\"Are you a blogger who wants to learn new skills (or at least keep the ones you have up to date)? 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